How Generative AI Is Reshaping Brand Marketing

‍

Is generative AI a game-changer or a threat to modern marketers? In this compelling conversation, Joelle Maroney — seasoned brand marketing executive and CEO of Creator Collective — joins us to unpack how AI is transforming the world of brand and influencer marketing.

With over two decades of experience across iconic brands and a deep passion for the creator economy, Joelle dives into:

• Why 65% of CMOs are actively experimenting with generative AI tools
• How brands are using AI to personalize at scale, automate manual tasks, and uncover real-time insights
• The challenges of using generic LLMs like ChatGPT for brand-specific needs
• Why AI won’t replace agencies — but can supercharge their productivity and creativity
• Actionable advice for brands and marketers, big and small, on leveraging AI with limited budgets
• Common pitfalls to avoid when integrating generative AI into marketing workflows

Whether you're leading a global marketing team or running a lean brand, this video is packed with takeaways to help you stay ahead in the AI-powered marketing era.

Amplify Your Social Content!

‍